Exploring Shared Value with Michael Porter

37 Michael Porter, inventor of shared value VA MIXE PLATEFORME-MPEG 4 VIMEO

"Companies make more money when they don't pollute"

According to Fortune magazine, Michael Porter is the most influential professor of all time. A global reputation with books translated in every language. In 2006, Michael Porter invents the concept of "Shared value" which he details in 2011 in an article published by Harvard Business Review. 17 pages that shocks the pillars of traditional capitalism. For Michael Porter, Shared Value is the essential element to increase profits. Dr. Greg Lavery of London-based consulting firm Lavery/Pennell, accompanies companies in their transformation towards a shared-value business model. More and more CEOs are willing to transform their businesses.

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